Dear readers:

We have got a lot of queries regarding the target audience of pegomag !

We have this to say:

PEGOMAG is a magazine for all those who are young at heart !

In this day of ‘positioning’ and ‘branding’ there seems to be a notion among a few sections of the marketing community …that a magazine (or anything) should cater to a well defined group/sub-group !

Well…it is true….but more true is the fact that people who like someting for:

Its interest value

Its experience value

then they dont mind if it is not targeted at a ‘niche’  ….take books of AYN RAND….or PAULO COELHO for example !

What do you have to say ?

Please write in…